18 Things Most People Don’t Know About Best SEO Trend In Upcoming Days

18 min readOct 16, 2020

Google has more regularly and modified the algorithm last year than ever before. We saw fantastic changes in the SERP every other week. Since the search ranking parameters are not so straightforward and are changing frequently, it is now important that we experiment more and try to reverse the Google algorithm as far as possible as online competition continues to increase and new sites are launched. Websites have to meet specific search engine criteria such as Google and SEO strategy is becoming very relevant in this regard.

You must consider the SEO trends on the horizon so that the website can be updated and that the search engine results include more prospects and clients.

So, let’s dive into the 2020 18 SEO trends.

1. Voice Search

You are trying to figure out ways to communicate. Google has the right signals in the field of evaluating pages. Yet the website, rather than just search engine results, should be configured for its users. Google often usually focuses on the customer.

Throughout their everyday lives, millions of people already use Voice Assistants consistently. No matter if Siri, Alexa, Cortana, Google’s nameless helpers or intelligent assistants, first we will find out whose names next year.

Research is also one of the most highly explosive topics in the year 2020. Instead of typing every search query, phrases become shortened and complicated as users speak. Anyone who today develops content needs to be sure that it takes into account scalable search engine phrases. Not too academic, not too nerdy, but not intentionally misleading. Google today understands the language and synonyms well, so you give Google more to work with by incorporating phrases rather than just keywords.

How is the Voice Assistant fed, indeed? In the case of Google, it is loaded with the search results, among other aspects. Another snippet featured is a highlighted snippet that reveals super impressive answers to a question and then over the historically published search results.

But where are you supposed to get one? The only way you could use tables and bullet points is to read them very quickly on your website, and the Search engine gets to show them in a snippet. You will never get one, but that’s the way to qualify for it. Remember, make sure that the information you find interesting is supported. Essentially, it all applies to information and to answer a user’s question.

2. The phone snippets First and Rich

Okay, the campaign continues. Not only featured excerpts, but also rich snippets, play a role in SEO. We love them! We love them! This is what we refer to as a brief paragraph from the information on the SERPs.

Not only for voice personal assistants but also people on mobile phones, rich spinets are of practical significance. Important can be shown in what people tend to be smaller machines with a few keystrokes–such as operating hours. Rich snippets are probably a part of mobile optimization that is so essential for Optimization and not a specific rankings influence. After all, rich snippets don’t always provide information, but also make your listing more identifying and scrolling.

Mobile phone optimization has for centuries been a must, but it has been eventually made a measure of sustainability in 2018 that could be seen in the cloud. Google presently only accesses websites like they are on a mobile device. You still have to do certain testing if your website is not designed. Hey, that’s why we are already seeing many such pages!

So, for 2–3 years now, global mobile traffic has overwhelmed the traffic on computers and laptops and Google has made web performances the main factor and does not even decide behaviors, but supports developments

Furthermore, mobile revenues will exceed PC market revenues. In terms of the SEO 2020 motto “Mobile First,” that’s still a big problem.

Strong-Captivate Content–Content is the King, and video content, alongside blogs, podcasts, or AI content, has now become increasingly prevalent over several years. Products are examined, staff members are evaluated via video clips or images for a new employer. Tutorials teach us to knit socks and Persian cats catching laser pointers make people forget about the miserable outdoor conditions. Nevertheless, all videos one has to be searchable regardless of the validity.

On the one end, the product needs to be customized for people who use videos also. These customers tend to be young; they like it immediately, but not too little to a young audience. They like it. On the other hand, the video map of popular platforms such as YouTube and Vimeo could be used to communicate influential keywords and other important details in your videos ‘ metadata.

3. Snippets dominate more search searches

In recent years Google has progressed to include the user with something like a better web experience, like those of Featured Snippets.

Featured Snippets appear above number #1, popularly known as “Place 0.” You need to provide clear answers to the questions frequently discussed on your site to taking advantage of the functionality and click on your website.

Featured Snippets are evaluated and increased to the highest possible level to comply with Google’s quality. Do not take this trend lightly even though 54.68 percent of Google clicks end up coming from Featured snippets — empirical evidence that more than half of the search engine clicks are motivated.

The Snippets app presents content creators a great opportunity as you empower you to produce a larger amount of organic traffic even when you don’t rank second.

4. SEO entrepreneur

People also feel overwhelmed through intrusive ads who look for information they can trust and credible ratings. This has resulted in increased marketing of advertisers. People are much more likely than advertising campaigns to communicate with a respected and well-known person. Digital advertisers and media companies are expanding their involvement in manipulating advertisements because the results have so far been excellent.

Leasing or collaborating with an inspires will help you expand the scope of your content and make your website more traffic. You can also create useful connections. As you know, backlinks are one of the main factors Google utilizes for determining the rating of a web page.

When you invest in advertising to influencers, your brands will not only boost visibility and lead but your search engine rankings will also be enhanced.

Remember what kind of content you want to produce and how to link back to your website while designing your marketing strategy for influencers. Then make sure that you collaborate with influencers important to your industry than the public. They can be gold if they are influential individuals with a strong digital presence.

5. User experience and quality

How can you make the pages interesting for search engines easy for users to travel around online, voluntarily disclose data? By a good experience for the client. User experience is an enormous topic that goes beyond this section.

In its classification, search engines incorporate an integral aspect of user experience: the performance of a page, the speed at which content is provided.

Here we talk milliseconds! SEO Sensitive, it is therefore also essential in 2020, even though fiber optic cables or a 5 G mobile network are becoming extremely standard, for factory floors that are technically mature and deliver speedily.

People vote on Facebook shares and they vote on your page traveling about. At least when you are using Analytics, Google can see this. It is easy to navigate and clear a website that loads easily, has great content, and always accompanying the positive user metrics. This helps to categorize your site. We through see spam on my website–and because the statistics are fantastic for the user. Pages people like Google can’t knock them down.

6. Artificial intelligence

We should encourage algorithms themselves to perform to the potential. Since 2015, Google has been working on a self-learning algorithm recognized as “Rank brain,” to deal with overwhelming search queries–which theoretically account for 15% of all queries.

We are not just hoping to meet AI in service calls and beauty treatments in the future years, we are going to meet them all over the world; the need to collect and analyze user data for intelligent action proposals is and will proceed to be every other day on the Internet. It is no coincide that in the influential ABC concealer letter at the end of 2018, Sergey Brin, Google’s early-forties co-founder, wrote:

“The new artificial intelligence spring is the biggest computing development in my lifetime.”

Consequently, it is important to become familiar with and experiment with the AI issue as soon as possible. For many years we have been interested in AI, and we understand much better how and where it is run by Google by studying its capabilities. In the short term, reading texts, knowing, and taking account of testimony while reviewing websites will be even easier.

7. Secure Websites

The safety of users is another theme that seems to have little to do with SEO, but it is very important to the user experience of the website. If you don’t feel safe when you visit a website, you are likely leaving fast. And you may choose not to go to your page if you see an alert’ Not Safe’ appear. This could affect the position in the organic search listing of that page by high bounce rates.

The HTTPS protocol for your site is significant. It is essential. HTTPS offers a secure, both encrypted and authenticated link to the website. HTTPS “helps prevent intruders from disturbing the communication between your sites and browsers” according to Google.

To improving a small SEO boost, Google wants to offer its users a stable browsing experience.

You have a responsibility to protect their privacy if you attempt to collect personal information from your users on the site through a website form.

It is important to ensure that your users are protected for as long as they remain on the page.

There are still many web security vulnerabilities, but new security measures can be introduced on your website every day.

8. Mobile UX Determine the Place

A website without a mobile version may lose most of its users in the coming years, as mobile websites become increasingly popular in 2020. Especially because more people around the world get smartphones as more towers with better connectivity are installed.

But, the technology and the way people find information through their mobile devices is so advanced that the software needs to be easy to read, attract people’s attention and have the ability to answer their questions and keep them entertained.

Studies show that 4 out of every 5 users perform local searches on their mobile devices on search engines. And, as seen below, smartphone search amounts to 88%, while combined desktop and tablet searches represent 84%:

Since more people than a computer is searching for their smartphones, a mobile version of your website is important to reach most of those who are interested in your brand.

If you want to keep up with your rivals, your sites must be tailored for mobile devices. And be careful not to forget that, the more prominent your site is in the Google mobile index.

9. Videos as a main source of information

Just as voice searches are increasingly popular, videos are also growing exponentially on the

Web. Studies by Google and others show that 6 out of 10 people prefer to watch videos online instead of Television. YouTube now seems to have become the latest tv in many ways.

Current Internet users, especially younger ones and millenniums, prefer to receive information via online videos for educational or entertainment purposes. That’s why most organizations should put the online video on the radar. If it is interactive and does not allow viewers to sleep, a high-quality video will attract many users.

But what effect does SEO have?

You need to configure it for search users to reach more people with your videos. Use the right keywords in the description and title of your video to make sure the video reaches the greatest number of people interested in that topic.

You want the video to be integrated into your digital marketing campaign but do not know where to begin? Services will improve Stanford SEO!

10. CTR and Dwell Time are important factors in their rating

With the normal lightning-speed Internet connectivity and data, the website and e-mail levels for click-through and time spent (including the amount of time you spend on the website before you bounce out), the effectiveness of your SEO efforts can take much greater importance.

Both metrics are significant because they provide an overview of the web searcher’s satisfaction. The time spent in the individual clicking on a website or other links will tell you, the marketer is unintentionally how serious they are about your content and if they find the information they need.

The longer you spend on a page, and the more you are satisfied with finding what you want. We believe that in 2020 search engines should add value to well time.

Another thing to note is that in SEO, living time varies from CTR by measuring the number of persons clicking on a connection according to the number who view the SERP, while in SEO time the number of persons who click on the site and not the number of persons who click on the page is more concentrated in what they do.

11. Great mobile product demand for consumers

No matter how good your content is, nothing matters if you don’t quickly load your web page or have a complex user interface.

It is shown to be a major factor in SEO’s world that web users abandon a website if it does not load in a few seconds. A delay of 1 second in loading time will lead to an enormous loss for your product.

You also need to start focusing on the user experience once you improve your page speed. Logical and perfectly reasonable navigation should be. Do not use words or expressions that your audience is unfamiliar with. You have to put yourself in your viewers ‘ shoes while you may know that things are innovative or clever. Would they understand in a couple of seconds what you mean? If not, the web page will recover quickly to the SERP. High bounce rates negatively impact your rankings.

These factors make a distinction between the top positions of your official site in a search engine or not.

12. Matters of Content Size

We have already addressed how the bar on the value of the contents you publish should be increased, but the length should also be discussed. High-quality web pages generally receive more exposure today. What, though, is it? Okay, the problem is that internet users tend to have everything they need from only a single trustworthy source.

Studies have found that pages with articles of 2.000 words or more usually get more readers than a less useful post.

Though, high word numbers alone would not be sufficient: the content must be comprehensive and rich enough to pay attention to all the questions that are closely linked by users.

Furthermore, the quicker users spend on a web page, the more likely Google will reward this page for more organic traffic.

Ideally, you should consistently publish high-quality content so that Google’s website and ranking methodologies always continue to exist and fresh.

13. Other search engines are used

Google is widely recognized as the best available web search engine and is constantly updated to improve the user experience. But are there any Google-competing search engines?

While there are other search engines out there, it is doubtful Google will lose its popularity.

Platforms such as Amazon allow the content and smaller search engines such as YouTube, Duck Duck Go, and Bing to be configured according to their requirements.

And make sure you have a good score on other search-enabled sites before posting content on your website.

14. Beyond the establishment of connections

Don’t get anything wrong. Don’t get anything wrong. The building of links is still a precious SEO resource. The ranking criteria are one of the top three. Yet his golden age has gone. Heading into the end-all-of-this of your SEO today is a major no.

SEO professionals would spam over random directories in the golden years of connection building and this would work. Today, that doesn’t cut it.

The authority of the page linked to you is the most important according to BACKLINKS. This means that when reliable sources link to you anyway, an article or a website will rank somewhat more.

Therefore, with some major publications connected with you, you would be better off than a host of limited blogs of weaker authority.

So, you don’t want to spend time in hacking deals with less authoritative websites, with just a few powers in the topic. Here, relevance is critical. The topic of the link should be yours.

You should, therefore, select a few websites of authority that matter most when creating a connection. The name of the link-building game is quality, not quantity.

15. Robots were intercepted

SEO professionals used to write exclusively for search engine robots. Writing came second for people. Google has collected and now returns webpages based on users. Search results. That’s perfect as customers. This is very good. This is very good. However, it means that you should also catch up when you were in SEO for quite a while.

To give users relevant search results, Google, or any other search engine. You must, of course, also. This is why you should be comfortable if you put the information to rank.

This is why pages that attempt to answer users ‘ questions are higher than others. You should also be careful about poor font sizes. To lure them into your advertising funnel, you have to concentrate on user experience.

In contrast, Google also addresses the “time spent” or time spent by users on a particular web site. It continues to go up and so the rating when you write valuable content.

So, let’s just stop writing for search engines and start writing more for people. As we can witness many sites, a good balance can be achieved. It takes a great deal of effort to write and check the various mixtures.

Good business professionals understand that success depends on a successful relationship between sellers and buyers. That’s why the marketing funnel framework is a very good model that enables us to see how customers can be motivated to become product evangelists.

For each business process, like SEO, this is the same. This also covers all aspects of content in other chapters, development, and certain technical aspects.

However, we will concentrate on a big move towards customer experience in this section.

The experience of the customer affects the search rank in the previous section.

This reduces the time for you and informs Google algorithms that your content is relevant and useful to users. This moves the machine up the rankings so that it can also help other users.

Therefore, you should be curating your customer or user experience so that your rank is not only improved but also makes your customers take the action they want. A good relationship between you and them, however, will flourish only when you match your desired actions with their desired results.

It’s a bit difficult to do and requires a good mix of things. To provide a better analytical view of the entire picture, we are going to unpack it into large pieces.

16. Video magnet overload via SEO

YouTube is the world’s second-biggest search engine and for a good reason. We can view videos, interact with other users, and even interact with the creators.

As early as 2017, YouTube had 1,5 billion views banked in a month. This status only covers people who sign on to their Google accounts while browsing the content on YouTube. Therefore, millions, if not billions of people have to be on the web every month!

Video advertising has been a very popular approach for businesses, allowing them to collect more statistics for key KPIs such as sessions, views, and participation.

56% of companies had webinars as of November 2018, 52% had product demonstrations and 47% had product clips on the site.

You should begin right now if you did not start creating consumer videos. Also, it is a job SEO could do that to become visible to target clients on YouTube. In contrast, Facebook and Instagram also do the same.

The same applies to “standard” SEOs for this approach in general, where the best practice involves a balance between good content and technical aspects. Marketers and SEO experts must, therefore, think in the same way concerning video and other advertising categories.

However, using only bare integrated social media is a climb uphill. We recommend that you use dedicated social CRM systems where our experts highly recommend HubSpot CRM.

A HubSpot CRM free trial can be conveniently accessed here and the features are experienced first-hand without any contribution at all costs.

17. Comfortably learn from machines

Google itself uses machine learning to deal with spam in the area of SEO and links users with useful content of good quality. This was already used in Gmail by the search engine at a success rate of 99.9 percent. Nevertheless, you too can use the power of this new tool.

Machine learning has the power to achieve some objective by entering rules in relative independence.

Your success lies in the rules you have established. However, because your communication level focuses primarily on these principles, you get perspectives at the theory level.

It means you can use established concepts to work in the generalities and apply those policies based on the data you collect from a computer. The computer would be educated and analytical research outsourced.

You extract strategies and tactics to tell how you improve your SEO, while you do not immerse yourself in the deep data.

This strategy will be a strong trend-forward based on current machine learning figures.

Every year, business intelligence instruments become increasingly popular. There is a strong belief that better decisions can be made by analyzing data. More and more organizations need to supplement conventional human-based experience.

And it is very difficult to argue about this (if not impossible). So you keep an eye on the machine learning as you step forward and how professionals and competitions use it for SEO.

18. Progressive Web Apps Leverage

Progressive web applications (PWA) have a certain buzz. Experts and practitioners, however, seem uncertain about what they are and how to use them to boost their SEO. Nonetheless, one thing is clear.

These PWAs increase user involvement and time. This not only changes the old ranking, but it also seems to make the advertising funnel easier for consumers. Below is a good initial clip.

In a word, PWAs are web pages that offer users a standalone application experience that is a device powered by browsers. Also, other experts say that they can also be mounted.

As mentioned, however, even on browsers we should be running like an app. E.g. Housing.com, Starbucks, Airbnb, Yummy, and Facebook are examples of PWAs. We are described as user experiences by Google Developers:

Confident — instantly loads and even under poor network conditions does not slow down
Quick — rapid to respond to smooth user interactions
Engaging — is immersive and feels like a natural app on an app.

Moreover, they are also worthy of being on the home screen of the user. Your app will allow you to add it to your home screen if the technical criteria are met.

All this will not be addressed in this post, but you can search here to sign a service worker. See the video below of the Google Developer for more information about what a PWA is and how to use it for SEO and advertising. Voice search would probably increase, based on current statistics. It’s pretty intuitive. Why do you type in your question if you can ask with your voice? Okay, if AI’s not so good at voice recognition, people don’t. It’s pretty nervous.AI is improving, however. Voice search for Google reached a high precision of 95 percent. In contrast, the use of voice search tends to be late spiking.